Describe your buyer. Get receipts.
Sales in one line
A go-to-market tool you point with a sentence. Describe a pain, search a source nobody scrapes, check the socials, cross-check the lot.
Most prospecting starts from a title and hopes for the best. This starts from the problem, and only keeps the people who visibly have it.
Four ways to point it
Describe a pain point — not a job title. The thing that is actually broken.
Search a niche source — the forum, the release notes, the conference programme nobody bothers to read.
Check socials — what they said out loud, and how recently.
Cross-check — two sources agreeing beats one source guessing.
Why not just buy a database
A database knows a title. It does not know whether the business behind that title has any reason to want what you sell.
So you email a thousand people whose titles looked right and whose companies never needed you. Everyone has done it. It is a rite of passage and it does not work.
discovr does the checking you would otherwise do by hand — reads the site, the public docs, the recent signals — and decides whether there is a real fit before the row ever reaches your list.
Start with one sentence
Write the buyer the way you would brief a new rep. Argue with what comes back. Send to the ones that survive.
The other 3