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Written for founders doing their own distribution. What each channel actually costs, what it returns, and which ones to leave alone until later.

discovr editorial masthead: interlocking Market, News and Challenges lettering over a puzzle field of buyer intent, qualified leads, engaging content and fundraising pieces, with an orange search piece and the discovr pigeon.

Growth8 min read

Do founders need a network to start a company?

You don't need a pre-existing network to build a successful startup. Learn how founders are using targeted discovery to build connections from scratch.

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Growth11 min read

How to find your first 25 customers, ranked

Ten ways to get your first 25 customers, ranked by cost, effort and how fast they reply. Plus the two numbers that decide which ones you can afford.

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Fundraising9 min read

The real difference between venture and bootstrapped

Most founders think they need $2M to start. Here is what venture money is actually for, what it costs you, and how to tell which one your company needs.

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